BING, the popular internet search engine, is now the target of a growing industry of fake binging sites.
The rise of these sites has made it easier for advertisers to target their ads on fake news sites and for businesses to buy bogus news on sites like Facebook, according to research from the advertising industry research firm eMarketer.
Some of these binging websites are run by anonymous individuals who sell their services on the dark web, or are owned by a large corporation, according the eMarketers report.
“Fake Bing sites are becoming more prevalent in the digital ad market, with some targeting businesses with more sophisticated advertising strategies than others,” said Dan Parnas, chief executive of eMarkets, in a statement.
“The threat is real, and advertisers can easily be duped by the promise of real Bing search results.”
A recent report from the Advertising Standards Authority found that bing.com, the online shopping marketplace where people can buy and sell real estate and cars, had 2.1 million fraudulent listings from January through July.
The sites were selling fake information to buyers on sites that do not allow users to click on ads.
Advertisers who are caught by these bing bing ads can be punished, such as being banned from the site.
As more people buy real estate on Bing, the advertising platform has become a hotbed for fraudsters and botnet operators.
According to eMarkers, about a third of bing searches in the United States involved fraudulent content.
Bing is not alone in the online advertising space.
Google is facing growing competition from online news websites that do real-time bidding, which is more lucrative than real-money bidding.
Online search giant Amazon is facing a number of legal troubles, including an ongoing probe into its bid-rigging practices.
In the latest data, a fake Bing site was listed as the top search result on Google, followed by a fake Google search result, according a data breach report from research firm Alexa.
The fake Bing search result was linked to a malicious webpage that could steal personal information, and then steal credit card data.
The data breach is the latest example of the growing digital advertising market, as online publishers are increasingly looking to take advantage of the power of the internet.
The biggest players in the new digital advertising business are social media giant Facebook, which last month launched a $1 billion deal with ad tech company Zune to buy Instagram for $1.8 billion, and Alphabet Inc.’s Google, which has become the leading online advertising platform.